Article: The 4-Step Guide to Customer Discovery
Your definitive guide on the 4-Step Customer Discovery process – and more importantly – why it’s needed.
Infographic: Customer Discovery in 4-Steps
A quick visual reference guide to the 4-steps of Customer Discovery.
Article: Ask a Founder – Customer Discovery
Learn from our network of Founders on how Customer Discovery positively affected their startup journey.
Article: Want Your Startup to Succeed? Talk to Customers FIRST!
Read this cautionary tale of a startup that lost $97,452.98 by skipping Customer Discovery.
Article: Why the Lean Startup Changes Everything
A look at the Lean Startup Methodology, and how it kickstarted the era of Customer Discovery in startups.
Article: I Wasted $40,000 on a Fantastic Startup Idea
Another great example of what happens when you fail to listen to your customers.
Podcast: SaaS Customer Discovery – A Founder’s Story on Learning the Hard Way
Listen as a Founder shares their first person story on the negative effects of skipping Customer Discovery.
Worksheet: Customer Discovery Question Templates
Download our cheat sheet filled with the perfect Customer Discovery question templates.
Video: Customer Discovery: What Do You Ask?
Watch this video to get a crash course in asking the perfect questions during your customer interviews.
Video: Customer Discovery: How Do You Interview?
Check out this Customer Discovery expert as they conduct customer interviews live in front of an audience.
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